OLYMPIA, Washington — A new law in the state of Washington has forced Google to suspend its political advertising in the Evergreen State. According to Geekwire, a new law adopted in March requires real-time disclosure of who is paying for a political ad along with what demographics the ad is being targeted to.
Other online advertising giants are also experiencing this change, but Google has recently changed its policy to ban all political ads on its platforms in the state in order to avoid accidentally breaking the law.
It’s unclear if national political ads will be banned, but as of now, ads pertaining to state ballot measures, local measures, local elections and state elections will not be seen on Google products.
The bill was signed into law by Gov. Jay Inslee back in March. The Legislature produced the bill in response to the national outcry around political advertising online during the 2016 election.
In contrast, Facebook will continue to allow political ads under its brand new guidelines which the company believes are strong enough to meet the law’s requirements, according to a report from Gizmodo.